FSSAI and You - Enabling India to Eat Right.

FSSAI believes that the key to implementing best CSR practices, scale-up projects, multiply resources and reach out to more beneficiaries, is the collaboration between corporates, Governments and NGOs. It realizes that pooling resources and building synergies will increase impact, efficiency and efficacy of CSR initiatives. Therefore, FSSAI has created a platform for Corporates where they can promote public health agenda through their CSR and other voluntary initiatives under the umbrella of the 'Eat Right India' movement.

As part of the Eat Right India, initiatives such as Eat Right Campus for people at workplaces, hospitals and higher education institutions; Eat Right School for school children and the Eat Right Toolkit to reach people at the grass-roots level have been launched. Various IEC and awareness activities are launched such as 'Aaj Se Thoda Kam' to reduce salt, fat and sugar in the diet as well as promotion of safe food habits. To empower consumers to check food adulteration, the DART Book, The Food Safety Magic Box and a mobile food testing van called Food Safety on Wheels have been created. Food fortification is being promoted on a large scale to address micronutrient deficiencies.

However, given the large size of population, the task of ensuring safe and wholesome food can only be accomplished if food safety is seen as a shared responsibility. Therefore, participation from the supply side is integral for changing food habits by not just right food production but also supporting creation of a food ecosystem that is safer, healthier and sustainable for everyone. Programs under the 'Eat Right India' movement are covered under CSR activities defined in Schedule VII and FSSAI invites mindful business stakeholders to participate in this movement and maximize the impact to their CSR initiative.

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Partners under CSR / Voluntary Initiatives Who can Apply?

CORPORATES	Food/ Non-food businesses can support the initiatives with funds, expertise and manpower
FOUNDATIONS	Support the initiatives by creating a corpus of funds with members
DEVELOPMENT PARTNERS	Play a pivotal role in improvement of health standards in our country
PHILANTHROPISTS	Empowerment through supporting Eat Right agenda for the love of humanity

Implementation Agencies - Who can apply?

The role of implementation agencies is very important for on-ground execution of the projects. FSSAI works with various like-minded agencies for execution and implementation of Eat Right India initiatives. These agencies are given hands-on training to understand the SOPs and implementation model. facilitation with local bodies like municipal corporations and state food safety departments; seek necessary permissions in schools and liasoning with other stakeholders like training partners, third party auditors and facilitate on-ground execution of the projects.

These agencies are also required to submit quarterly/ monthly activity reports with corporates/ States who engage with them as implementation partners. FSSAI provides a certificate of acknowledgement to the implementation agencies upon registration and the same is valid for three years from the date of registration.

Any organization (including NGOs and not for profit associations) engaged in the process of training and capacity building; school activation programs, community led engagements. mobilization agencies working directly with masses at the grass-roots level etc. are eligible to apply as an implementation agency. Audit or Training Partners cannot be the implementation agencies

Eligibility Criteria

Should be able to develop, execute and mobilize the entire project seamlessly and work with various partners.

Should have atleast 1 years of existence in either one of the area below:

• Public health
• Food and Nutrition
• Education
• Training
• Consumer awareness
• Mass mobilization and outreach including digital media
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