The Eat Right Mela is conceived as a fun, educational fair aimed at spreading the message of Eat Right, Eat Healthy, and Eat Sustainable. The Mela may feature a range of interactive activities that encourage participants to learn about nutritious food choices, food safety, and sustainability in an engaging and enjoyable manner. The initiative may also highlight the cultural significance of millets and other traditional, nutritious foods.
The Mela aims to make learning about food safety and nutrition fun and accessible to all age groups, engaging participants through innovative methods like street plays (Nukkad Natak) on Eat Right themes, audience quizzes, and creative competitions such as poster-making and slogan-writing.