The Eat Right Walkathon is envisioned as a symbolic celebration of freedom from diseases and the freedom to make healthier food choices. It aims to raise awareness about the benefits of nutritious and safe food. Participants from various walks of life will come together to promote the idea of "Eating Right," a central message of the broader Eat Right India campaign.
The Walkathon may consist of a 2-kilometer walk, held in selected cities across States. The event may take place on a weekend morning, with activities planned for a total suggested duration of around 2 hours. Prominent personalities from the respective cities may be invited to flag off and conclude the event, drawing media attention and public participation.
The Walkathon will serve as a platform to promote key messages, including the importance of fortified foods and millets. By involving people from all sections of society, the Walkathon seeks to create a sense of collective responsibility towards healthier eating.