Ujjain is one of the oldest living cities in the world, located at the bank of river Kshipra in Madhya Pradesh. The city orient itself with the Shree Mahakaleshwar temple dedicated to lord Shiva, the temple is one of the 12 holy jyotirlinga situated in the Mahakal Van or Madhya Kshetra that forms the historic core of the city. The mega event Simhasth (Kumbh) is held every 12 years on the full moon day in the month of March- April with approximate footfall of 75million. Total Planning area of Ujjain is 15182.52 sq kms and is divided in to 54 wards. According to the 2011 census, Ujjain had a population of 515,215.

They have 10,356 licensed and registered vendors across the city out of which 9153 are registered and 1203 are licensed vendors.