The 'Eat Right Fruit and Vegetable Market' initiative led by FSSAI aims to to raise the quality and safety of unorganized fruits and vegetables retail markets to the level of established and organized fruits and vegetables retails stores. The objective is to upgrade existing condition of fresh fruits and vegetable markets across the country and provide safe and hygienic produce to consumers.
Eat Right Fruits and Vegetable Market: Eat Right Fruits and Vegetable Market may be defined as: "A market or cluster of permanent vending shops/stalls/carts/kiosk selling fresh fruits and vegetables having adequate infrastructure and meet the basic hygiene and safety requirements. It excludes wholesale markets."